Strategy, content and management for brands and people.
02 — Who we work with
Built for founders and brands who know their digital presence isn't doing them justice.
We work with brands that are great at what they do — and aren't showing up online the way they deserve to.
Our deepest experience is in fitness and wellness, beauty and skincare, and food and hospitality. But if your brand has a story worth telling and you're serious about your social presence, we'd love to hear from you.
03 — About
Led by strategy.
Obsessed with detail.
Geodale Collective is led by Georgia Dale - 8+ years in social media, an MBA, and a dual career as both a strategist and a working creator with 100k+ across platforms.
Most agencies brief content without ever having built an audience themselves. At Geodale, we have - which means the difference between content that looks good in a deck and content that actually performs isn't a theory. It's firsthand.
We specialise in fitness, beauty, and food and hospitality because those industries run on trust, visual credibility, and personal connection. Your social presence is often the first impression you make - it needs to match the quality of what you actually deliver.
We don't post for the sake of posting. We build content systems that are clear, considered, and built around how your business runs. Expect real strategy, clear communication, and content that sounds like you - just sharper and more consistent.
04 — Services
What we offer.
Clear scope, clear deliverables, and work you're proud to post.
60-Day Brand + Social Sprint
Everything your social presence needs to stop looking like it was figured out on the fly.
- Brand and positioning workshop
- Content pillars and audience messaging
- Profile optimisation across platforms
- 30-day content calendar
- 12 post concepts with hooks and captions
- Reusable filming shot list
Best for: Brands starting from scratch, or brands who've been posting inconsistently and know something needs to change.
Social Media Management
Your social presence, handled every month.
- Monthly strategy and content calendar
- Captions, hooks, and scheduling
- Community management
- Monthly performance report
- Content approved by you before anything goes live
Best for: Brands ready to take social seriously and hand it to someone who will.
Content Production Days
A half or full-day shoot that gives you weeks of content in one session.
- Full shot list and content plan prepared in advance
- 30–60 short-form clips and photos
- Organised content folders
- Suggested hooks and captions for each asset
Best for: Brands who need a content library fast, or who manage their own posting but want professional assets to work with.
Platform Audit + Strategy
Not sure what isn't working? This is where we start.
- Full audit of your current social presence
- Content performance, brand consistency, audience and competitive analysis
- Written strategy document with clear next steps
- Content pillars, tone of voice, platform priorities, posting cadence and 30-day action plan
Best for: Brands who want clarity before committing to anything ongoing.
Personal Brand Strategy
For founders, coaches, athletes, and anyone whose face is part of the brand.
- Personal positioning and brand clarity
- Content pillars built around your expertise
- 4-week content plan
- Filming and storytelling guidance
Best for: Founders who want to show up with intention, or athletes and creators ready to build something real.
Campaigns, Activations + Creative Direction
For brands ready to go beyond the feed.
- Creative concept and campaign strategy
- Brand trips and experiential activations
- Lead creative direction working alongside media and production teams
- Influencer and creator sourcing, briefing, and management
- Content rollout strategy across organic and earned channels
Best for: Brands looking to run a campaign, activation, or brand trip that creates content and conversation at the same time.
05 — Process
How it works.
Audit
We look at where you are, what's working, and the gap between how you show up online and the quality of what you actually do.
Plan
You get a content strategy, clear pillars, and a calendar built around your business — not a template.
Produce
We create or guide the content. Everything is approved before it goes anywhere near your feed.
Optimise
We track performance, adjust monthly, and report back clearly. You always know what went live, why, and what's next.
06 — Clear scope
Clear scope.
No surprises.
Deliverables agreed before we start
Content approved before it posts — every time
First-month reset option on retainers
Transparent communication throughout
07 — Let's work together
If your business is good, your socials should prove it.
Book a free 15-minute fit check. No pitch — just a straight conversation about where your brand is and what it needs. If we're the right fit, you'll have a proposal within 24 hours.
Book a 15-min fit check →No pressure. No spam. Just clarity.